5 tips for uploading your content to video

Votre contenu en vidéo ? 5 conseils avant de vous lancer

‘Video represents the future of content marketing.’ In recent years, this claim has become widespread. Some even go so far as to say that integrating a video into a mailshot would increase the number of clicks by 2 to 300% (according to HubSpot). At Bold & pepper, we are just as convinced that video is now an essential part of any communication plan... provided it is perfectly integrated into your content strategy. We will be happy to provide you with some tips on how to get started.

1. Identify your subject

Just because videos are popular does not mean that all your communication should be produced with the help of videos. If your message can be efficiently conveyed in a few lines, a five-minute video is useless. Therefore, identify the subjects that will benefit from a more visual presentation. It may involve your core business, a critical message, or the explanation of a product or process that would prevent extensive reading. Always ask yourself the question: if this content is presented in the form of a video, would it be more pleasant for the target audience?

2. Define your message

On video, there are no links to interesting articles, no references to other paragraphs, no attached files. Video is by definition a linear medium: you watch it from the first second to the last and take your audience from point A to point B, without any detours. Therefore, the motto is: less is more! Stick to a theme (or question) and don't lose your way. If you want to cover more than one topic, choose several short clips.

3. Choose your style

Video recording, animation, drawings, 2D, 3D, etc. If you spend a few minutes on YouTube, you will see as many different styles. Take the time to watch a few examples before choosing the style that best matches your image… and your message. For example, 2D drawings simplify your message: a few strokes of the pencil and everything is made clear. 3D can be very useful in explaining how a product works and for rotating it in all directions. And video recordings make everything more real, more tangible. The possibilities are endless and the choice is critical.

4. Voice-over or not?

After having chosen your video style, determine whether or not you would like voice-over. To do so, first ask yourself how you would like to distribute your video. On social media, the majority of videos are now played back without sound, an influence of the smartphone. Therefore, you must take into account this setting in order for your video to remain understandable even without sound. However, a slightly technical explanation will always be easier to understand if it is supported by a voice-over. And it keeps you from having to fill the screen with key words.

5. Write!

But not until you have an initial concept! If you opt for a video without voice-over, first elaborate your entire scenario. The images must be crisp. Only add key words afterwards, where you really need them, in order not to clutter your screen. If you opt for a voice-over, note that an output of 125 words per minute allows for a clear and balanced explanation. Lastly, when you write, don’t forget that it involves spoken text!

In the next article, we will provide you with more specific tips on writing text for voice-overs.

Go get your pencils!

Maëlle Salmon, Editorial Project Manager
Maëlle Salmon, Editorial Project Manager

Maëlle Salmon

Editorial Project Manager