Grappa is clearly a top-class product in the Bold & pepper portfolio: 60 pages of incisive copy in a surprisingly distinctive layout, tailored to the Premium Banking clients of KBC. The concept was developed in 2012, in collaboration with Stapel Magazinemakers, at the request of KBC. Grappa informs and inspires some 75,000 readers and has far exceeded KBC’s expectations. According to a survey, readers particularly appreciate the magazine’s accessibility and exclusivity.
The fact that Bold & pepper has now scooped a Pearl Award, in the “Professional/Financial/Insurance Services” category, is a real achievement for our team of copywriters and graphic designers. These awards from The Content Council in the US celebrate excellence in content marketing worldwide. This year there were entries from 87 content marketers from all over the globe.