How to find unique content ?

Do you sometimes have the impression to go around in circles in the search for unique article subjects? Content curation is an art (and also our profession). Here are four alternative search options to help you to locate unique content.

How to surprise your readers? How can you discover unique content that breaks new ground? The answer is simple: if you wish to set yourself apart with ‘different’ content, learn to search… differently.

Unique content? Search outside of Google

In just a few years, Google has become the leading search engine. In Belgium, Google’s market share exceeds 95%! There are nonetheless other search engines. Have you already thought of running your regular searches in Bing or Duckduckgo?

In the same vein, the exploration of social media as a curation tool can often prove to be surprising. Test it, run your traditional searches on Twitter, Instagram, Pinterest, Flickr, YouTube, Vimeo, SlideShare, etc. You will be sure to discover new content sources.

Explore content searches on LinkedIn

The use of LinkedIn as a content search tool is still relatively new. Yet, the network regularly lets you find ‘gems’. LinkedIn’s search function obviously allows to find profiles, but also articles and publications.

Test it: enter a request in the search field, and then select the ‘content’ filter. Results will be displayed by ‘relevance’ or ‘chronology’. Do not hesitate to repeat the process by using a hashtag to get further results. Good to know: when you click on a hashtag in a LinkedIn post, the algorithm suggests a series of posts using said hashtag and you have the option to follow that hashtag to integrate the results into your news feed.

Use Google’s advanced functions

In order to improve the relevance of your search results, Google offers a wide array of filters through the ‘advanced search’ function, such as, for example, the exclusion of key words, the definition of the language, the type of files or the publication period. To be explored without moderation.

Are you looking for a combination of keywords? Consider using quotation marks. As an example, a search on the term content marketing will not yield the same results as ‘content marketing’.

To further refine your searches, there is a whole host of additional commands, such as for example:

  • To limit your search to the content of a particular site -> site:


    • Example: communication site: boldandpepper.be

  • To search URLs that include your keyword -> inurl:

  • To search your keyword in the title of the page -> intitle:

  • To limit the search to the content on a page -> intext:

  • To search sites or similar pages -> related:

  • To find links that point to a page -> link:

  • To search for a specific type of file -> filetype:


    • Example: filetype:PDF

Search information based on a photo

On Google, it is also possible to run image searches based on a keyword. This method may yield surprising results. However, an interesting image, not always comes with detailed information on the subject. A classic example is an image that refers to a Pinterest page where the photo has been shared without captions or information about its origin. Good plan: open a second window in Google and drag the relevant image into the search field. The search engine will offer you a list of results that use the same or similar images.

Pascal Mageren, Editorial Project Manager
Pascal Mageren, Editorial Project Manager

Pascal Mageren

Editorial Project Manager