The UBA Trends Day 2019 in 10 quotes

The UBA Trends Day 2019 in 10 quotes

On Thursday, 21 March, the Belgian Advertisers' Union (UBA) organised its traditional day of conferences on marketing and communication trends. A major event that attracted more than 1,500 participants, including Bold & pepper. Recap of an inspiring day in a few quotes. #UBATD

 “85% of what we do is irrational”, Martin Lindstrom (DK)

 

“Data without empathy is just more noise”, Meabh Quoirin (UK)

“Each channel has different sensory properties”, Jenni Romaniuk (AUS)

“Inconsistency is a lost opportunity”, Jenni Romaniuk (AUS)

“Culture = behavior and stories. We shape culture through interaction”, Jitske Kramer (NL)

“The problem is not seeing the problem”, Dalilla Hermans (BE) & Jozefien Daelemans (BE) (unstereotype advertising)

“We need a culture of failure”, Nils Müller (DE)

“Always be in beta”, Tom Fishburne (US)

Pascal Mageren, Editorial Project Manager
Pascal Mageren, Editorial Project Manager

Pascal Mageren

Editorial Project Manager