Happy Life, an excellent example of digital communication
In 2015, Suzuki BeLux aimed to breathe new life into its customer communication and its brand image. How? By turning its promotional brochure into a true customer magazine. Happy Life was then created after a full overhaul by Bold & pepper. In 2018, in order to better promote its activation, the magazine took the leap to digital communication.
Suzuki BeLux’s target audience is highly disparate. The brand reaches all segments of the population and all ages. Bold & pepper has therefore opted for a main theme, i.e., "happy storytelling", which guarantees an original tone of voice and high emotional involvement by the reader, while creating a positive brand image for Suzuki. During the switch to digital, Bold & pepper made sure to keep this very special tone of voice, as well as the balance between commercial and lifestyle topics.
In 2017, Happy Life was subjected to a "Custometer", an extensive satisfaction poll conducted by an independent body. A total of 1,390 readers, representative of Suzuki BeLux readership, were questioned. To 83% of them, Suzuki is a reliable brand and an innovative company, which communicates in a transparent way. According to their responses, Happy Life magazine has helped to build a positive brand image. The Bold & pepper way worked!