Rebranding and new visual identity

Rebranding and new visual identity

Belgian Cycling
Partnership tussen Belgian Cycling en Bold & pepper

The challenge

Burdened with an outdated image, the Royal Belgian Cycling League (RLVB/KBWB) wanted to update its visual identity and its communication. The Belgian cycling Federation sought a communication specialist with affinities with the world of cycling to conduct a major rebranding campaign, assist it to professionalise its communication and develop efficient marketing tools.

In pictures...

Professionalise your communication!

In search of a new visual identity? Contact us and let’s discuss the way we can help you.
Belgian Cycling rebranding © Marc Van Hecke