Lifestyle magazine for wealthy customers

Lifestyle magazine for wealthy KBC customers

Grappa is a lifestyle magazine for wealthy KBC customers

The challenge

For KBC, a new lifestyle magazine had to cement the bond between the bank-insurer and its wealthy Premium Banking customers in Flanders. In addition, the intention was to educate this exclusive target group on relevant financial topics, and to initiate interaction with the bank or insurance broker. The magazine also had to refer to the KBC website for further information on financial products.

We do not impose the KBC brand on the Grappa reader, but make it tangible throughout the magazine in an indirect, informal way. The magazine must add value in terms of content by combining credible content with practical usefulness.

Grappa in pictures

Do you also dream of a magazine tailored to your target group?

Feel free to visit Bold & pepper to discuss your concept.
Grappa 3