Staff magazine chock-full of inspiration and information
Eterinfo was launched back in January 1977. Initially, Eternit's staff magazine was synonymous with a retrospective view of past business activities. The magazine gradually changed tack: the focus had to be on employees. Eterinfo was assigned four objectives:
- Inspiring and entertaining
This content-based strategy was built on Eternit's core values: integrity, reliability, result-orientation, customer focus and drive.
Bold & pepper joined forces with Eternit to fine-tune the Eterinfo concept. And the result is impressive: the staff magazine has become a good mix of current business topics, stories from the shop floor and reports on employees' passions and interests.
Eterinfo appears twice a year with a circulation of 1,700 copies. The magazine has four mainstays: Colleagues, Job, Company and Team. In addition to this basic structure, we provide an attractive set of formats and sections.
Bold & pepper handles Eterinfo’s graphic design. We also take care of project management: attending editorial meetings, drawing up the annual planning, coordination, follow-up, quality control, etc. The Eterinfo editors also turn to Bold & pepper for the final editing of all articles, as well as for the printing and despatch of Eterinfo.
More than 40 years after its creation, Eterinfo is still an established value in Eternit's internal communications. It is an important source of information for employees, it increases their involvement, it brings them closer together and it is fun to read.
Eternit is therefore determined to continue to focus on its staff magazine, and on its successful collaboration with Bold & pepper!