Staff magazine chock-full of inspiration and information

Staff magazine chock-full of inspiration and information

Eternit
Eternit’s staff magazine

The challenge

Eterinfo was launched back in January 1977. Initially, Eternit's staff magazine was synonymous with a retrospective view of past business activities. The magazine gradually changed tack: the focus had to be on employees. Eterinfo was assigned four objectives:

  1. Informing

  2. Engaging

  3. Connecting

  4. Inspiring and entertaining

This content-based strategy was built on Eternit's core values: integrity, reliability, result-orientation, customer focus and drive.

Eterinfo in pictures...

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