The success of Léquimag magazine
Created in 2008, Léquimag magazine rapidly became the leading equestrian magazine in French-speaking Belgium. Covering all disciplines, the magazine attracted readers with the quality of its editorial line and the attention paid to photography and layout. However, Léquimag is much more than a horse-riding magazine available by subscription (of eight issues a year). Its communication is also available on the Internet, on Facebook (more than 8,500 followers), Twitter, Instagram and through a free monthly newsletter.
Since its launch, Léquimag has never stopped growing. Thanks to an in-depth knowledge of the target audience and command of content marketing, the team has developed the initial product to turn it into a true brand with a 360° approach. Each of the channels contributes to the virtuous circle of the title's notoriety and to strengthening ties with equestrian sports enthusiasts. A success story that has gone through numerous experimentations.
Repositioning the magazine, redesigning the layout, launching new services (free equestrian classifieds site, etc.), improving the internal site, posting new information modules online, creating a free monthly newsletter, etc. The continuous improvement of minor details makes all the difference. And it has borne fruit. The magazine for horse lovers has received nothing but praise in the reader satisfaction survey, whilst the website is attracting an increasingly large number of readers.