Vivaldi, a brilliant example of internal communication
In 2017, ALDI Belgium completely revamped its communication. This was followed by major advertising campaigns that you have probably seen on the air or in the street. Internally as well, things have changed: the brand-new communication department at ALDI Belgium wanted to turn its employees into true ambassadors with the help of a new in-house communication support. A major challenge due to the geographical distribution of the readership, which does not have access to the Internet during working hours. Therefore, it was all about finding a print concept that would be sufficiently exciting to motivate employees to peruse it after their workday.
Our editorial agency designed a brand-new in-house magazine in collaboration with the communication department at ALDI Belgium. Each issue fulfils three objectives: to inform, inspire and bring together through exciting stories, compelling reports and interesting news. In order to collect the stories in the field, and ambassador was appointed in each region. In short, daily life within ALDI Belgium, enhanced by a dynamic and cheerful layout.
In addition to the employees’ satisfaction to receive their Vivaldi every three months, a readership survey was conducted in September 2018, after three issues. And the results were conclusive! Vivaldi scored an average of 7.9 out of 10, a major success for this in-house magazine. The initial goals were also reached. In fact, employees told us about a reinforced feeling of belonging to the “ALDI family”.