Our vision of content marketing
According to the Content Marketing Institute, content marketing is defined as a strategic marketing approach aimed at creating and distributing content that is valuable, relevant as well as consistent in order to attract the attention of a clearly defined target audience and then engage them in a conversion tunnel.
The art of the content marketer therefore consists in creating a framework that is as conducive as possible to the receptiveness of a message by its target audience.
In practice, Bold & pepper professionals therefore cover three areas, i.e., content strategy, content creation and content distribution..
Do you want to purposefully consider your communication, message or target group? Bold & pepper helps you to determine the best possible content strategy. From concept to editorial line: we handle the whole picture. We start by asking the right questions involving content marketing: why do you want to communicate? What are your communication goals? Through which channels do you want to communicate your message? With both an analysis of your current efforts and recommendations for new concepts, we steer your content strategy in the right direction.
Copywriting, writing for the web, reports, interviews, final editing, rewriting, translating, proofreading, etc. Bold & pepper creates content in the broadest sense of the word. We safeguard the tone of your editorial line and respect the deadlines. A strong editorial team with years of experience works with techniques such as storytelling to creatively deliver your message. Interaction with our customers is unique: Bold & Pepper's editorial project managers are responsible for both content creation and coordination of your project. A reliable and valuable working method.
Let's hear from you! Concept development is obviously followed by distribution. These days the options for distributing content are extensive. From a paper magazine to a top social media post: Bold & pepper helps you to choose the right channel to spread and activate your message as efficiently possible. With marketing automation, we capitalise even more specifically on your target audience's wants and needs.