Our vision of content marketing

According to the Content Marketing Institute, content marketing is defined as a strategic marketing approach aimed at creating and distributing content that is valuable, relevant as well as consistent in order to attract the attention of a clearly defined target audience and then engage them in a conversion tunnel.

The art of the content marketer therefore consists in creating a framework that is as conducive as possible to the receptiveness of a message by its target audience.

In practice, Bold & pepper professionals therefore cover three areas, i.e., content strategy, content creation and content distribution..

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Content marketing agency belgium