Boost your content distribution
Depending on your context, content distribution can take on various forms, from physical distribution to content activation, for example on social media.
Whether you work on paper or electronic supports, to Bold & pepper, the optimisation of content distribution forms an integral part of content strategy. As surprising as it may seem, optimisation also has close links with content creation.
An example? Consider integrating your distribution goals as soon as you reflect on content production. Why not address the following questions systematically during your editorial meetings?
- How to expand your target audience
- How to promote content sharing
- How to turn collaborators/readers into ambassadors
Another good plan is to carry out an in-depth analysis of the statistics involving the sending of your newsletter or your website traffic. In this way you will identify ways to expand the reach of your message. In addition, this analysis will probably also enable you to enhance the relevance of your content for your target audience.
Have you ever envisioned marketing automation? Marketing automation as part of the implementation of a conversion tunnel constitutes another interesting approach. Or how to convert your target audience by offering content specific to their level of progress in the conversion tunnel.
These days, passive publication is no longer sufficient. The organic reach on social media is increasingly restricted by algorithms. In other words, well thought-out (and partially paid for) activation of your content has become a must. Here too, strategy is critical if you wish to improve the impact of a message, increase the engagement rate or generate leads. This obviously requires a thorough understanding of how social media work or knowledge of owned media, paid media and earned media.