How to define your content strategy
Where to start? Here are some essential questions to ask in order to define an effective communication strategy.
There are dozens of (good) reasons to want to communicate. The question may seem trivial, but have you really asked yourself while trying to give a detailed answer? We are willing to bet that we will get different answers if we question other members of your marketing team or your CEO? Let’s start by taking the time to reflect about this issue in depth.
What is your target audience?
Whom would you like to address? What are your target audience’s specific features? What are their needs and expectations? It is in fact impossible to create value-added content for a target audience that is not known in detail.
What are your communication goals?
What results are you after? The more precise you are in defining your communication goals, the easier it will be to translate these elements into an efficient communication concept. In this context, effectiveness also requires the identification of measurable objectives to evaluate the success of your content strategy.
Which communication channels to use
How to spread your message as effectively as possible? Depending on your target audience and your communication goals, your content strategy may take on very different forms. All basic ingredients that will influence both the communication media and the formats or frequency to prioritise.
Do you already communicate?
The analysis of your current editorial strategy forms part of our first tasks. The proposed editorial audit reviews your magazines or publications both in terms of content and form. The results of the audit will subsequently be used as the basis for a strategic workshop. What are the positive aspects of your current communication? What can we improve? Are we on the same page?
From concept to editorial line
Lastly, depending on your wishes, we translate the results of the content strategy workshop into a communication concept. This detailed document notably includes a number of recommendations on editorial line and tone of voice.