L’UBA Trends Day 2019 en 10 citations

L’UBA Trends Day 2019 en 10 citations

Ce jeudi 21 mars, L’Union Belge des Annonceurs (UBA) a organisé sa traditionnelle journée de conférences sur les tendances en marketing et communication. Un événement de référence qui a attiré plus de 1500 participants, dont Bold & pepper. Résumé d’une journée inspirante en quelques citations. #UBATD

 “85% of what we do is irrational”, Martin Lindstrom (DK)

 

“Data without empathy is just more noise”, Meabh Quoirin (UK)

“Each channel has different sensory properties”, Jenni Romaniuk (AUS)

“Inconsistency is a lost opportunity”, Jenni Romaniuk (AUS)

“Culture = behavior and stories. We shape culture through interaction”, Jitske Kramer (NL)

“The problem is not seeing the problem”, Dalilla Hermans (BE) & Jozefien Daelemans (BE) (unstereotype advertising)

“We need a culture of failure”, Nils Müller (DE)

“Always be in beta”, Tom Fishburne (US)

Pascal Mageren, Editorial Project Manager
Pascal Mageren, Editorial Project Manager

Pascal Mageren

Editorial Project Manager